Approach

Strategic Design

Approaches that yield stronger insights and outcomes.


Approach

Strategic Design

Approaches that yield stronger insights and outcomes.

My value

Andrew helps business of all sizes to create new solutions in dynamic areas of growth. Gain an edge on competitors and rapidly innovate in emerging market areas.

Start-Ups

Accelerate efforts and move to market faster. I'll enable you to explore possibilities quickly, rapidly forming your solution with intent.

Ecosystem teams

Augment your capabilities to enable strategic product thinking. I work closely with teams, going beyond design to create mini-accelerators.

Corporates

Innovate in new areas that better serve your customer. I'll help you navigate possibilities and deliver measurable new solutions with impact.

01

Strategise

First and foremost, understand the problem space. I help seamlessly map and integrate customer insights, ensuring solutions find product market fit faster.

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Workshops

Catalyse rapid innovation through remote design sprints. This intense collaboration brings the team together and helps us sift through ideas quickly, identifying viable solutions that reflect collective expertise.

Customer Journey Mapping

Lead the team through customer journey mapping to pinpoint the key moments for users' experiences. This reveals opportunities to enhance their journey with our solutions.

Product Research

Uncover how competitors work and how you can compete.

02

Plan

Strategically map the path forward. Model the business case clearly and user needs for streamlined product planning.

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Business Modelling

Apply the lean canvas model to map out the key components of your business idea, from value propositions to customer segments, as a strategic guide for startup efficiency.

Information Architecture

Structure site content around meeting key persona and business goals. It's about creating a logical structure that enhances usability and engagement.

Personas

Develop detailed profiles of your target customers based on research.

03

Solve

Design with intention for intuitive, engaging product experiences. We craft seamless user flows and thoughtful interfaces for bringing great ideas to life.

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Wireframing

Create wireframes to lay out the visual structure of your product’s pages. This step is crucial for visualizing and iterating on the user interface before detailed design work begins.

Interface Design

Create interfaces that are not only visually appealing but also intuitively engaging for our users. The UI design process is highly crafted, combining aesthetics with user psychology and usability.

Prototyping

Test intent for new ideas with rapid-prototype product demos and click-throughs.

04

Manage

Build a system for smooth collaboration and delivery. Structure team workflows and components for quality output and quicker product evolution.

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Leadership

I support team-building and acting leadership of individuals and teams. Operating as a bridge, design, dev and stakeholders are kept in close touch for efficient collaboration and product delivery.

Design System

Construct and define a robust design system that provides a cohesive set of reusable design principles and components. This accelerates the design process and ensures consistency across your product.

Quality Assurance

Spearhead ongoing testing to catch issues early, reduce bugs, and increase product resilience.

05

Scale

Stay data-driven for optimisation and growth. We provide the analytics integration and testing capabilities for continual refinement towards product market fit.

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Usage Analytics

Analyse product data, funnels, churn, and other metrics to guide decisions on improvements. Reports can inform feature priorities and next steps clearly with a data-driven approach.

User Testing

Conduct iterative testing with real users to gather insights into how they interact with your product. Use this feedback to refine and improve the user experience.

A/B Testing

Compare different versions of a product feature or page, determining which is better.

Let's discuss your strategic project requirements or dive into the the stories of successful designs that make a difference.

How we work

Andrew helps business of all sizes to create new solutions in dynamic areas of growth. Gain an edge on competitors and rapidly innovate in emerging market areas.

How we work

Andrew helps business of all sizes to create new solutions in dynamic areas of growth. Gain an edge on competitors and rapidly innovate in emerging market areas.

Start-Ups

Accelerate efforts and move to market faster. I'll enable you to explore possibilities quickly, rapidly forming your solution with intent.

Corporates

Innovate in new areas that better serve your customer. I'll help you navigate possibilities and deliver measurable new solutions with impact.

Ecosystem teams

Augment your capabilities to enable strategic product thinking. I work closely with teams, going beyond design to create mini-accelerators.

How we work

Andrew helps business of all sizes to create new solutions in dynamic areas of growth. Gain an edge on competitors and rapidly innovate in emerging market areas.