Industry

Cryptocurrency, Blockchain

Client

Bloom Labs

Digital Asset Wallet

Reimagining the Web3 Wallet Experience

When crypto startup Bloom approached us to start their transformation from an existing open-source wallet into an intuitive consumer-grade multi-chain solution, we saw massive potential for improvement through strategic design thinking.

01

Overview

Executive Summary

Bloom, an ambitious startup born from the Firefly wallet team, sought to revamp its UX and embrace the multi-chain future. Partnering with Digital Zen, we embarked on a transformative journey. Together, we spearheaded extensive research and experience definition, crafting a user-centric vision for Bloomwallet.io.

This initial zero to one stage included PoC product ideation, product planning, wireframing, brand and UI design. Utilising expert validation and collaboration, the outcome was a user-centric SaaS platform with unique features aimed at improving efficiency, transparency, and accessibility.

02

Discovery

Goals

A

Sculpt a new frictionless wallet experience

B

Interweave a revamped brand and UI

C

Streamline the entire onboarding journey

D

Enhance a flourishing dApp ecosystem

E

Validate the solution with community

F

Create a strong foundation for evolution

Brand Comms

Working with talented brand designer Larkef, the Bloom team collaborated with Digital Zen to brief and review the ongoing brand exploration. Larkef expertly explored unique ideas around “impossible shapes” delivering some inspirational concepts that were paired down to a striking and contemporary “bloom flower”. This informed the overall palette and direction.

Website Strategy

Digital Zen worked with hyper talented UI artist Tran Mau Tri Tam (Tam) to conceptualise the website look and feel. Digital Zen directed the core communication and layout, while Tam took his expertise to the visuals, adding some unique illustrations paired with interactive elements under the guidance of Digital Zen and the Bloom team.

03

Implementation

Improving control of digital assets

Our design team crafted a layout that offered improved clarity and control. The dashboard needed an improved take to take the visibility and management of assets to a modern standard. Through a series of wireframe phases, we explored layouts and interactions to redefine standards for a one-stop asset management platform.

Decentralised voting

Beyond seamless transactions and NFT management, Bloomwallet.io presents an intuitive governance voting section. Gone were the days of cryptic proposals and cumbersome interfaces. We crafted a clear, visually engaging experience that empowered users to actively participate in Bloom's future.

Storing NFTs

Our design team sculpted a dedicated section for users to showcase, manage, and explore their prized digital assets. We created a visually stunning, intuitive space where users could proudly display their collections, complete with captivating thumbnails, detailed information overlays, and convenient filters for easy browsing.

Connecting users with dApps

WalletConnect is a popular third party service that links your wallet to Web3 dApps. This is typically a weak spot for users and security was paramount. By making Wallet Connect integration smooth, secure, and easy to understand, Digital Zen ensured that Bloomwallet.io wasn't just a place to store assets, but a launchpad for users to begin their journey with Web3 confidently through the boundless frontiers.

04

Result

Outcomes

A

Frictionless wallet: Seamless transactions and navigation across diverse blockchain networks.

B

Cohesive brand & UI: Bloom's vibrant identity seamlessly integrated with an intuitive wallet interface.

C

Streamlined onboarding: Effortless entry for new users, minimizing friction and boosting engagement.

D

Thriving dApp ecosystem: Secure dApp access; a smooth Wallet Connect integration, safeguarding user assets.

E

Data-driven validation: User feedback informs continuous improvement, optimizing the experience.

F

Future-proof foundation: Flexible architecture allows for seamless adaptation to multichain technologies.

Impact

Digital Zen helped the Bloom team to shape and deploy a strategic Google survey campaign. This survey explores key metrics like user satisfaction, ease of use, and feature adoption. Over 96% would recommend to friends with a 4.4 star satisfaction for the initial release.

High user acceptance rates, low friction points, and great feedback painted a clear picture: Bloomwallet.io is a hit. By using a data-driven approach to user validation, Digital Zen and Bloom to continuously refine the experience, ensuring ongoing improvement of Bloom.

Industry

Cryptocurrency, Blockchain

Client

Bloom Labs

Digital Asset Wallet